to Be Successful with Its Products. in the Product Distribution Process, It Is Included from the Stock, Through the Points of Sale, the Intermediaries, the Distributors, Among Others. It Is Important to Take into Account the Number of Products That Are in Stock. Poor Inventory Management Can Mean the Loss of Many Sales. Guide Guide on How to Make a Digital Marketing Plan Discharge Evolution of the 4p's in the Marketing-Mix the Marketing Mix Was Born Within Traditional Marketing Around the Years 50-60. Together with Him, Jerome Mcarthy Was the One Who Promoted the
Use of the 4p's. Do You Think That Today and After What the Market Has Changed, We Can Continue Using Them? of Course Yes, These 4p's Are in the executive list Market Because They Are the Market, but the Evolution of the Environment Has Made Them Adapt or Increase. from the 4p's to the 4c's of Marketing in the Late 1990s a New Theory Was Proposed. 30 Years After the 4p's, It Was Necessary to Put the Product Aside a Bit to Focus on the Customer And, Therefore, on the 4c's (Anglo-Saxon Term): Customer, Cost, Convenience and Communication . Without a Doubt , the Digital Age Has Been Decisive in This Change . So Much So That the 4c's Are the Key, for Example,
Within Social Networks . the Perspective Regarding the Client Changes Radically. the Customer Goes from Being a Consumer to Being a Person. the Focus, Previously Focused on the Product, Changes to Make the Customer the Protagonist in Every Way. So He Becomes a Prosumer, Companies Create the Products He Asks For. the Price Changes by Cost, Because a Product No Longer Only Costs Money, It Is Time and Effort. in Other Words, a Store Can Offer a Low Price for Its Product, but If It Is Very Far from Your Home, You Will Probably Prefer to Buy in a Nearby Store at a Slightly Higher Price. Therefore, the Company Must Study These Two Factors That Are More Decisive Than the Price