Keyword lists are important. They are the backbone of any SEO campaign. We Image Manipulation first create our keyword lists through a body of known knowledge targeted email list about our business, our industry, and using a set of tools to help us determine which terms to optimize for. Over time, it's easy to forget that your keyword lists need to evolve as your business grows or your industry changes. If your business is developing new products, entering new industries, or discontinuing services, you need to factor that into your keyword watch lists. Keyword auditing should be done Image Manipulation periodically (for example, every six months or once a year) so you can truly assess whether your existing campaigns are performing well for the original term set you optimized for. .
The time frame you choose will depend on how hard you are currently working to improve those rankings. It's easy for us to check our keyword lists and watch the ranking numbers on a weekly basis and play the waiting game. Advertising Continue reading below But our keyword reports should still offer us insights every time we look at them. This article will help you find some of those ideas. Get insights from your keyword reports What you should look for during a keyword audit: Page 1 ranking - are there any templates with terms ranking on page 1? Ranking of page 1 distributed between positions 1 to 3 and slices between 4 and 10 Page 2 and 3 rankings for the Image Manipulation terms you track - are there any patterns here? Keywords that are not ranking at all - are there any patterns here? Discovering new keywords that you haven't been optimized for, but somehow rank for.
This list should be standard when evaluating any keyword Image Manipulation report. Are you seeing progress in your initial assessment of valuable keywords? I mention pattern research because I think it's important to understand how Google might view your business on a much more granular level. Examples to see here are: Do you offer multiple services? Do you sell multiple products? Do you sell multiple products in multiple categories? Advertising Continue reading Image Manipulation below A model to look for: Has the search algorithm shown a ranking preference for a certain service or product line?