When the WeChat Moments first started to have Amway "bullet text messages", I didn't pay much attention to it. Later, I forgot where I saw that "Bullet SMS" was an app launched at the launch of Lao Luo's new machine. With Lao Luo's style, it must be something innovative. As a product for heavy users of hammer products, of course, I have to experience it. The purpose of this experience analysis is to understand the hidden product logic behind the explosion of bullet text messages. Mainly experience the "chat" function of bullet text messages ,
product structure, chat process (compared with WeChat), deficiencies, summary and inspiration. 1. Product Highlights What is bullet texting? A business email list highlight can be summed up in one sentence. In one sentence, bullet SMS is "a social software with fast communication efficiency (integrating WeChat, Momo, task management, Toutiao, and Tencent News)". 2. User-Scenario-Pain Point-Solution Making products often starts from "human nature" to meet some of the inner needs of human nature. Bullet SMS studies the " lazy " side of human nature.
The following are the pain points (the most core) that different users face in different scenarios: 3. Downloads The download volume of Bullet SMS has continued to increase after the launch, with a rapid growth rate. Seven wheat data shows: Seven days after the launch of Bullet SMS, the highest download volume has reached 60w/day in the Apple market and 70w/day in the Android application market. Apple App Market Downloads: Android App Market Downloads: 4. Product life cycle Bullet SMS was launched on August 19, 2018. It is obviously in the exploration period.