While link building is one of the hardest parts of SEO, it can also be one Image Manipulation of the most rewarding. The key to link building success is developing the right content strategies and outreach techniques, as this will make it easier for you to build quality links and improve the visibility of your landing pages and your site as a whole. Let's take a look at some of the best examples of effective eCommerce link building tactics and how you can apply them to help your online business succeed. 1. Embrace video marketing Video content helps you bring Image Manipulation your brand's products (and the stories behind them) to life through in-depth instructional presentations, stories, and videos.
This medium also allows you to create different types Image Manipulation of content for your target audience, from educational tutorials to humorous stories and slapstick comedy. This proves invaluable in finding effective links that engage customers and generate higher click-through rates. Video content tends to rank well on Google with potential for featured snippets. Advertising Continue reading below Suppose you run an e-commerce store selling the latest fashions. A great way to get links (and more customers) is to create fun and engaging video content on topics like “25 cool ways to lace up your feet” or “9 ways to wear chinos for men,” for example. example. Also Image Manipulation expand your reach by hosting the video on YouTube and return to Analytics to see who is embedding your YouTube video. This can provide you with outreach opportunities to relevant blogs where you can request a link back to your website's original page.
A good angle to take when reaching out to bloggers, once they've Image Manipulation embedded video, is to provide a better alternative, such as a high-quality HD embed that doesn't include YouTube ads. Just be sure to include a tracked attribution link below the video iframe embed! 2. Leverage Extreme Products to Build Links Another way to acquire links and build buzz around your brand is to stock and promote extreme products (as part of a seasonal line or a new segment of your business). Advertising Continue reading below This technique has the ability to bypass Image Manipulation traditional demographics and appeal to mass audiences. Wish.co.uk has perfected this strategy, leveraging a number of extreme experience products to build effective links and brand awareness.