OF not only your users but of the organization as a whole. To learn more about how we place safety at the heart of our customers and our people, visit theTo Compete, MSPs Must Understand, Plan, and Expand Christian Buckley By Christian Buckley 10/28/2022 coworkers discussing business topic When I was 18, I held a summer job as a door-to-door salesman of double-paned windows. It was tough work walking the streets of Sacramento, California in the summer heat and dealing with constant rejection.
Thankfully I did manage to make some initial sales, and after some advice from my manager, started to make adjustments to my pitch based on the customer responses. One of the first lessons in marketing is to constantly review and adjust your “marketing mix,” a concept popularized in the early 1960s by Michigan State University marketing Latest Mailing Database professor E. Jerome McCarthy as the Four P’s of Marketing: Product, Price, Placement, and Promotion. Whether you are selling a product or service.
Angible or virtual, the marketing mix is constantly at play, and marketers spend a great deal of time measuring, reviewing, and strategizing around these factors (similarly to how I had adjusted my approach and the content of my pitch as I attempted to sell replacement windows in the unrelenting heat of those Northern California streets). T, these fundamental principles have not changed — and yet many companies struggle against making any adjustments to their marketing approach, especially when trying to position themselves against the competition. Most MSPs struggle to understand what to do to stand out from the crowd. Unfortunately, far too many companies are deciding to stay the course despite the data.